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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management Jeffrey Pfeffer, Robert I. Sutton
Publisher: Harvard Business Press

As Pfeffer and Sutton go on to show in their joint publication “Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management”2, most organisations don't profit from the evidence. Hard Facts, Dangerous Half Truths and Total Nonsense Profiting from evidence based management. Hard Facts, Dangerous Half-Truths And Total Nonsense Profiting From Evidence-Based Management (9781591398622) Jeffrey Pfeffer, Robert I. Based on their research, the authors argue that distinctive beliefs, which they call uncommon sense, sometimes explain a firm's success. Professor Sutton had joined with Jeffrey Pfeffer to write Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management (HBS Press, March 2006). Today's topic was inspired by a chapter from the book, “Hard Facts, Dangerous Half-Truths & Total Nonsense: Profiting from evidence-based management,” by Jeffrey Pfeffer & Robert Sutton. Sutton's new Hard Facts, Dangerous Half-Truths, & Total Nonsense: Profiting from Evidence-Based Management. And the other “Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-based Management” (http://www.amazon.co.uk/Facts-Dangerous-Half-Tr…) both by Jeffrey Pfeffer and Robert I. The article discusses the role of beliefs in companies' strategic decisions. I strongly suggest everyone pick up a copy of Jeffrey Pfeffer aned Robert Sutton's book “Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management,” (HBS Press, 2006). Which is, coincidentally, the central message of Jeffrey Pfeffer and Robert I. 11, Harvard Business School Press Pfeffer, Jeffrey and Sutton, Robert I., (2006) Hard Facts, Dangerous Half-Truths and Total Nonsense: Profiting from Evidence-Based Management, Ch. Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management. Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-based Management.